Portfolio
Leveraging digital media and technology to tell the stories of educators and students around the world
TED-Ed
Leveraging digital media and technology to tell the stories of educators and students around the world
TED-Ed
At TED I created original educational media content for social media, YouTube, and other platforms from concept through publication and analysis. I helped students and educators develop, share, and amplify their best ideas. I then helped share these ideas in the form of long-form written content, video editing, social media campaigns, interviews, and more. I worked to constantly improve our programs through content format innovations and community engagement. I also served as a project/ program manager and built stellar systems and processes to best serve our large (and growing) community.
TED-Ed
At TED I created original educational media content for social media, YouTube, and other platforms from concept through publication and analysis. I helped students and educators develop, share, and amplify their best ideas. I then helped share these ideas in the form of long-form written content, video editing, social media campaigns, interviews, and more. I worked to constantly improve our programs through content format innovations and community engagement. I also served as a project/ program manager and built stellar systems and processes to best serve our large (and growing) community.
ROLES + RESPONSIBILITIES:
- Program Management
- Social Media Management
- Video Editing
- Copywriting
- Educational Content Development
- Publication + Publication Calendar Management
- Design
- Digital Format Innovations Project Management
- Online Training Development
- Virtual Events/Hosting
- Community and Partnership Development
ROLES + RESPONSIBILITIES:
- Program Management
- Social Media Management
- Video Editing
- Educational Content Development
- Publication + Publication Calendar Management
- Design
- Copywriting
- Digital Format Innovations Project Management
- Online Training Development
- Virtual Events/Hosting
- Community and Partnership Development
Video Projects
I conceived ideas for educational videos, managed our production/publication calendar and platforms like YouTube, edited our media projects, and published our content on a wide variety of platforms for TED-Ed.
Video Projects
I conceived ideas for educational videos, manage our production/publication calendar and platforms like YouTube, edited our media projects, and published our content on a wide variety of platforms for TED-Ed.
Educational Content Development + Design
I created and managed a wide variety of our programmatic offerings from comprehensive multimedia trainings to calls, events, and content
Educational Course & Content Development (LMS)
Educational Course & Content Development (LMS)
Our team utilizes the Mighty Networks platform to train and guide our community leaders in personalized "Learning Journeys", integrating live calls, trainings, and a wide variety of other resources
An example of an offering in our Learning Journey: Community Onboarding + Learning Calls
Multimedia Trainings for Community Members
Premiere, Global Virtual Events
Student only virtual event centered on showcasing student ideas and forging global connections
Educator only virtual event centered on showcasing educator ideas and forging global connections
World-Class, In-Person Events
TED-Ed Weekend is a youth conference that brings together student leaders from around the world for a chance to take over TED Headquarters in New York City
Copywriting
I write copy for our TED-Ed Blog, Community Posts/Newsletters, and content published on our Social Media and YouTube platforms.
Community Newsletters
Copywriting
I wrote copy for our TED-Ed Blog, Community Posts/Newsletters, and content published on our Social Media and YouTube platforms.
Community Newsletters
Case Study:
TED-Ed Daily Challenge
ACTION-ORIENTED LEARNING
Campaign Details:
How can we drive action-oriented, engaging learning in the middle of a pandemic?
During this three month campaign, my team launched an Instagram LIVE series connecting TED speakers, scientists, artists, and other experts with students and educators around the world. Speakers share their knowledge, then issue challenges for community members to participate in.
ROLES & RESPONSIBILITIES:
- Campaign Design (Instagram posts + stories)
- Curating Educational Content (speakers/themes/topics)
- Communications (between TED-Ed and speakers)
Case Study:
TED-Ed Daily Challenge
ACTION-ORIENTED LEARNING
Campaign Details:
How can we drive action-oriented, engaging learning in the middle of a pandemic?
During this three month campaign, my team launched an Instagram LIVE series connecting TED speakers, scientists, artists, and other experts with students and educators around the world. Speakers share their knowledge, then issue challenges for community members to participate in.
ROLES & RESPONSIBILITIES:
- Campaign Design (Instagram posts + stories)
- Curating Educational Content (speakers/themes/topics)
- Communications (between TED-Ed and speakers)
EXAMPLE 1: Challenge Lifecycle
EXAMPLE 1: Challenge Lifecycle
THE PROMO:
INSTAGRAM STORY + POST
THE HOOK:
INSTAGRAM LIVE
THE CHALLENGE:
INSTAGRAM STORY ISSUING CHALLENGE
THE PROMO:
INSTAGRAM STORY + POST
THE HOOK:
INSTAGRAM LIVE
THE CHALLENGE:
INSTAGRAM STORY ISSUING CHALLENGE
*Fun fact: I also had the opportunity to deliver a challenge to our Instagram audience myself!
ENGAGEMENT:
INSTAGRAM STORY CHALLENGE SUBMISSIONS
ENGAGEMENT:
INSTAGRAM STORY CHALLENGE SUBMISSIONS
EXAMPLE 2: Challenge Lifecycle + Design Assets (created by me)
EXAMPLE 2: Challenge Lifecycle + Design Assets (created by me)
THE PROMO:
INSTAGRAM STORY + POST
THE HOOK:
INSTAGRAM LIVE + INSTAGRAM TV
THE CHALLENGE:
INSTAGRAM POST
THE CHALLENGE:
INSTAGRAM STORY PARTICIPATION
THE PROMO:
INSTAGRAM STORY + POST
THE HOOK:
INSTAGRAM LIVE + INSTAGRAM TV
THE CHALLENGE:
INSTAGRAM POST
THE CHALLENGE:
INSTAGRAM STORY PARTICIPATION
EXAMPLE 3: Challenge Lifecycle + Design Assets (created by me)
EXAMPLE 3: Challenge Lifecycle + Design Assets (created by me)
THE PROMO:
INSTAGRAM STORY + POST
THE HOOK:
INSTAGRAM LIVE + INSTAGRAM TV
THE CHALLENGE:
INSTAGRAM POST
THE CHALLENGE:
INSTAGRAM POST
THE PROMO:
INSTAGRAM STORY + POST
THE HOOK:
INSTAGRAM LIVE + INSTAGRAM TV
THE CHALLENGE:
INSTAGRAM POST
THE CHALLENGE:
INSTAGRAM POST
Case Study:
IDEAS OUTSIDE
INTERSECTIONAL ENVIRONMENTALISM
Campaign Details:
How can we cultivate meaningful conversations about intersectional environmentalism? How do we connect outdoor leaders with youth to promote diversifying the outdoors?
Campaign focused on conversations between notable figures in the outdoor industry and students discussing intersectional environmentalism.
ROLES & RESPONSIBILITIES:
- Student engagement
- Speaker engagement
- Campaign promotion
- Campaign logistics
Case Study:
IDEAS OUTSIDE
INTERSECTIONAL ENVIRONMENTALISM
Campaign Details:
How can we cultivate meaningful conversations about intersectional environmentalism? How do we connect outdoor leaders with youth to promote diversifying the outdoors?
Campaign focused on conversations between notable figures in the outdoor industry and students discussing intersectional environmentalism.
ROLES & RESPONSIBILITIES:
- Student engagement
- Speaker engagement
- Campaign promotion
- Campaign logistics
I <3 my team. I worked with the amazing Ashley Kolaya, Elise Haadsma, and Alexandra Panzer on these efforts!
I <3 my team. I worked with the amazing Ashley Kolaya, Elise Haadsma, and Alexandra Panzer on these efforts!
